Many website designers think that they will get the best results for their campaign by running a “City Name Web Design” campaign. In most cases that will probably not work out. Running this type of campaign is very cost prohibitive as it cost many dollars for a single click that might not even result in a lead. Also, many of the people who click on your ad will be in the shopping phase of looking for a web designer and not in a buying phase.
When you are doing any kind of Google AdWords campaign you should be targeting individuals who are ready to buy from you. The way to do this when you are a web designer is to niche down.
This is an example of how to run a successful Google AdWords campaign in the roofer niche. You will first want to get very familiar with the roofing industry. You will want to know the ins and outs of the industry. You will want to look at successful roofing websites.
You will then start to brand yourself as a roofing industry online professional who knows how to successfully market the roofing industry. You will build a website that is based on the roofing industry. Your portfolio will only include roofing websites. Then you will want to start targeting all major and minor cities with keywords such as “web design Oklahoma City roofer.” There are tools that can find online that will be able to help you with this. You will want to make sure that you are using exact match keywords. You will also want to choose at least 100 cities to start out. This will give you a lot of leverage as you will only be targeting roofers who are ready to buy a website now.
This strategy will not work if you just choose one niche, as you will not get the traffic and clicks that you need in order to make your sales goals. You need to pick at least 10 niches in order to hit your sales goals.
When building your landing pages for each city, each landing page will need to be unique as well. This will help improve your quality score and keep your cost down. Without a doubt, this is a lot of work and is not for the faint-hearted. But how badly do you want to succeed?
You want to then take the next steps in running a successful AdWords campaign. Let’s be straight here, not all niches that you pick will work out. Some will fail, while others wildly succeed. You will need to trim out the niches that are not working while focusing and spending a lot more time on the niches that start bringing you leads.
You will need to focus on optimizing your campaigns. This will include things such as improving your quality score, testing different landing pages and adding or deleting cities depending on if those cities are profitable or not.
With all things, research is going to be very valuable in making this work. You are not the only person or business who is following this campaign strategy. There is a lot of wealth of knowledge that can be gained from researching your competitors. This can be done by using tools such as SEMrush and other similar PPC research tools.
There is nothing like the feeling of knowing that you succeeded at something. If you follow this strategy success will find you if you stick with it long enough.
Are you looking for some AdWords help? Do you need a Stillwater web design agency? If there is anything we can help you with please call us at (405)714-3397.