The first thing you need to focus on when creating an AdWords campaign is the targeting. This can happen by using Google’s keyword planner and through using resources such as SEMrush. You also want to find keywords that going to produce leads.
Finding these keywords can be done through testing. Some keywords will produce leads, while others will not. However, the best way to do this is to go after very specific keywords in the industry you are in. While using broad-based keywords will often get you a lot of clicks, they will more than likely not result in many conversations.
This would be an example of finding very specific keywords. If a person was going to buy a pair and men’s shoes and they knew exactly what they wanted they would not type “men’s shoes” into Google. They would type “Nike men’s revolution 4 running shoe” into the Google search engine to find exactly what they are looking for. This same type of keyword research should be done with the industry that you are in.
Finding effective keywords should be focused on finding very specific solutions. If you are running a plumbing business you need to find keywords that are going to relate to specific plumbing solutions instead of broader-based keywords around the general plumbing industry. The focus should not be clicks, but conversations.
Throughout this target process, you need to be constantly updating your landing pages, testing different keywords and adding or deleting negative keywords.
The problem with many AdWords campaigns is that 90% of the keywords fail to produce results and just 10% of them are actually making money. When you are starting out an AdWords campaign you need to do testing in order to see what keywords perform and what keywords are not performing. In order to gain accurate results from testing, you often need to be running a campaign for two or three months.
The quality score of the campaign is fairly important. Throughout this process you are going to want to try to increase your quality score as much as possible. Campaigns with a quality score between 7 and 10 are going to cost much less, than campaigns with a quality score between 4 and 6. The goal with every campaign is to get the quality score all the way to a 10 and keep it in that position throughout the campaign.
Once a campaign is set up you need to start tracking it. This is how you are going to separate the sheep from the goats per se. In the long run, this is going to save you loads of money because as the campaign progresses you are going to be able to see what keywords are making you money and what keywords are losing you money.
By the second or third month of the campaign, you should have a fairly good idea of the keywords that are making you money. At this point, you are going to want to start spending more for these keywords as you abandon the keywords that are not making you money.
The goal of course with every AdWords campaign is to make a lot of money. Depending on your industry and your keywords you can start making money as soon as the first day. However, in most cases, the real money will come a few months later after you have tweaked your campaign and found your most profitable keywords.
Google AdWords is not rocket science and it should not be feared unless you have no disposable income.
The key to running a successful Google AdWords campaign is going to be doing a lot of research before you even start. It is also going to be to take a close at your competitors and see how they are running their campaigns. This can be done with tools like SEMrush. Then set up similar websites and landing pages to what they have set up. The goal of a campaign should never be to copy exactly what a competitor is doing. It should always be to improve upon it and make it better. However, you should never ignore your competitors or what they are doing as you could be missing out on many gold nuggets if you do this.